It's just me.
That's the point.
Pivotal Marketing is a one-person local-SEO and web studio for Twin Cities home-service contractors. The person who answers your call is the person doing the work — no account managers, no pods, no 40-slide reports nobody reads.
Independent · Trades only · White hat only
Why I Built This
Most contractors get handed to a junior on a pod, fed a cookie-cutter plan, and emailed a dashboard they never open. I didn't want to add another one of those to the world.
So Pivotal is deliberately small. I take on home-service clients only, I do the two things I'm genuinely good at — local SEO and websites — and I'd rather keep a short list of clients I can actually move the needle for than chase a wall of logos. Founding clients get below-market pricing while the roster is small — the numbers live on the Twin Cities page.
When you hire Pivotal, you're not hiring a brand. You're hiring the one person who will plan it, build it, and do the monthly work. That's the whole company — and it's the part I think most agencies get wrong.
What You Can Hold Me To
No jargon
Everything in plain English. Industry alphabet-soup gets defined the moment it appears.
No phantom team
The person on the sales call is the person doing the work. Solo on purpose.
No vanity metrics
I report what pays the bills — calls, forms, booked jobs. Not impressions.
Commitment, not lock-in
SEO needs about six months to show what it can do — so that's the minimum, and it's the only reason it exists. After that, month-to-month, cancel anytime.
The Straight Version
The stuff most agencies won't put on a website
I won't promise #1 in 30 days
Local SEO is a 3–6 month build. Anyone guaranteeing instant rankings is selling you something that gets you penalized.
I won't pad a retainer
I do two things — local SEO and websites. If you don't need it, I won't bill you for it.
I'm not the cheapest (but I'm close right now)
Not a 50-person agency, and not competing on being the lowest bid. Founding clients get below-market pricing while the roster is small — $500/month on local SEO for the first three months, then $1,000/month month-to-month, no 6-month minimum — after that, the price matches the work. If you want the cheapest or the biggest, I'll point you to one — no hard feelings.
I won't disappear after launch
The work that moves rankings happens after the site goes live. That's the part most people skip. I don't.
Who's On Your Account
Anthony Taylor
Founder · Strategy · Build · The monthly workI run Pivotal end to end — the audit, the website, the Google Business Profile, and the ranking work every month. When you email, you get me — same or next business day. No ticket queue, no "let me loop in your account manager." Just the person who actually knows your account.
Get a straight answer about your site →Want the person who
does the work?
That's the only person here. Tell me about your business and I'll send back a plain-English audit — that part within 48 hours.
(612) 208-2252