When homeowners need a plumber, electrician, or contractor, they don't flip through the Yellow Pages anymore. They pull out their phone and search. If your business isn't showing up in those search results—especially in Google Maps—you're invisible to the customers who need you most.
Local SEO is the practice of optimizing your online presence so you appear prominently when people in your service area search for what you do. It's not about gaming the system or using tricks. It's about making sure Google understands who you are, what you do, where you do it, and why you're the best choice. Done right, local SEO delivers a steady stream of qualified leads from customers actively looking for your services.
Is this right for your business?
Our local SEO services are designed specifically for home service businesses that depend on local customers finding them online. If your business serves a specific geographic area and you want more phone calls from people ready to hire, this is for you.
This service is ideal for:
- Contractors who want to dominate their service area in Google Maps
- Home service businesses tired of paying for leads that don't convert
- Companies ready to invest in sustainable, long-term growth
- Businesses with a physical location or defined service area
- Owners who understand that ranking takes time but delivers lasting results
The business case for local seo
The numbers tell the story: 46% of all Google searches have local intent. 76% of people who search for something nearby visit a business within a day. 28% of those searches result in a purchase. For home service businesses, local SEO isn't optional—it's essential. Your customers are searching. The only question is whether they're finding you or your competitors.
What makes us different
Home Services Focus
We exclusively work with home service businesses. We understand your customers, your competition, and what it takes to rank in your industry. No generic strategies—everything is tailored to how homeowners actually search for contractors.
White Hat Only
We don't use tricks, shortcuts, or black-hat tactics that could get you penalized. Our strategies are built for long-term success, not quick wins that backfire. When Google updates its algorithm, our clients' rankings hold steady—or improve.
Transparency & Reporting
No smoke and mirrors. You'll know exactly what we're doing, why we're doing it, and what results we're getting. Monthly reports show real metrics: rankings, traffic, calls, and leads. We track what matters to your business.
No Long-Term Contracts
We don't lock you into 12-month contracts. Our clients stay because they see results, not because they're trapped. We offer month-to-month service after an initial 6-month foundation period. If we're not delivering, you can walk away.
of all Google searches have local intent
of local searchers visit a business within 24 hours
of local searches result in a purchase
Everything you need to succeed
Our local seo service includes comprehensive features designed to deliver real results for your business.
Google Business Profile Optimization
Your Google Business Profile is the single most important factor in local search rankings. We optimize every element—business information, categories, services, photos, posts, and more—to maximize your visibility in Google Maps and local search results. We also help you develop a strategy for responding to reviews and keeping your profile active.
Local Keyword Research & Targeting
We identify the exact terms your potential customers use when searching for services in your area. This goes beyond obvious keywords—we uncover the long-tail phrases, question-based searches, and location-specific terms that drive qualified traffic. This research informs every aspect of your optimization strategy.
Citation Building & Management
Citations are mentions of your business name, address, and phone number on other websites. They're a key ranking factor for local search. We build citations on relevant directories, industry sites, and local business listings, ensuring consistency across the web. Inconsistent information hurts your rankings—we fix that.
Review Generation Strategy
Reviews influence both rankings and customer decisions. We help you implement a systematic approach to generating authentic reviews from satisfied customers. This includes timing, messaging, and making the process as easy as possible. More reviews, better ratings, more customers.
On-Page Local SEO
We optimize your website's content, meta tags, headers, and internal structure to signal local relevance to Google. This includes creating or optimizing location pages, service pages, and ensuring your NAP (name, address, phone) is consistent and prominent throughout your site.
Local Link Building
Links from other local websites signal to Google that your business is trusted in the community. We identify and pursue relevant link opportunities—local news sites, business associations, community organizations, and industry partners. Quality over quantity, always.
Competitor Analysis
Understanding what your competitors are doing helps us identify opportunities and gaps. We analyze their rankings, reviews, content, and backlink profiles to develop strategies that help you outrank them. Knowledge of the competitive landscape informs every decision we make.
Ongoing Optimization
SEO isn't a one-time project—it's an ongoing process. Google's algorithm changes, competitors adjust their strategies, and new opportunities emerge. We continuously monitor, test, and refine your optimization to maintain and improve your rankings over time.
How we work with you
Audit & Strategy (Week 1-2)
We start with a comprehensive audit of your current online presence, competitive landscape, and market opportunities. We analyze your GBP, website, citations, reviews, and competitors. This informs a customized strategy designed specifically for your business, service area, and goals.
Foundation Building (Week 2-6)
We optimize your Google Business Profile, fix citation inconsistencies, address technical issues on your website, and implement on-page optimizations. We set up review generation systems and begin building authority. This foundational work is critical for everything that follows.
Growth & Authority (Month 2-4)
With foundations in place, we focus on building authority through content, local links, and reviews. We expand your citation profile, optimize for additional keywords, and continuously refine based on ranking data. You'll start seeing meaningful ranking improvements during this phase.
Maintain & Scale (Ongoing)
Once you're ranking well, we maintain those positions while identifying new opportunities. Expand into new service areas, target additional keywords, or double down on what's working. Monthly reporting keeps you informed, and quarterly strategy calls ensure we're aligned with your business goals.
What you'll get
Clear, tangible deliverables so you know exactly what you're paying for.
Complete GBP Optimization
Full setup and optimization of your Google Business Profile including categories, services, photos, posts, and Q&A.
Citation Audit & Building
Audit of existing citations, correction of inconsistencies, and building of 30+ new citations on relevant directories.
On-Page SEO Optimization
Optimization of your website's title tags, meta descriptions, headers, content, and local schema markup.
Review Management System
Setup of a review generation workflow with templates and automation to consistently build your review profile.
Monthly SEO Report
Clear, jargon-free report showing rankings, traffic, leads, and month-over-month progress.
Quarterly Strategy Call
30-minute call to review results, discuss strategy, and plan next steps for continued growth.
What to expect & when
Expect to see initial improvements in Google Maps rankings within 30-60 days. More significant results—consistent map pack rankings and organic traffic growth—typically develop over 3-6 months. SEO is a long-term investment. Businesses that commit to ongoing optimization see compounding returns year after year.
Investment options
Transparent pricing with no surprises. Choose the tier that fits your business.
Foundation
For single-location businesses in less competitive markets
- Google Business Profile optimization
- 30+ citation building
- On-page SEO (up to 10 pages)
- Review generation setup
- Monthly reporting
- Email support
Growth
For established businesses ready to dominate local search
- Everything in Foundation
- 60+ citations with ongoing management
- Local link building (4+ links/month)
- Content optimization & creation
- Competitor monitoring
- Quarterly strategy calls
Dominance
For multi-location or highly competitive markets
- Everything in Growth
- Multi-location GBP management
- Advanced link building (8+ links/month)
- Custom content strategy
- Dedicated account manager
- Priority support & monthly calls
What you'll see each month
Transparent reporting so you always know if your investment is paying off. No jargon, no vanity metrics—just the numbers that matter.
- Keyword rankings (local pack and organic)
- Google Business Profile insights (views, calls, direction requests)
- Website traffic from local searches
- Citation health and new citations built
- Review count and average rating
- Leads and conversions tracked
- Competitor ranking comparison
- Work completed and next month's priorities
Real results for your business
More Phone Calls from Ready-to-Hire Customers
Local SEO targets people actively searching for services right now. These aren't cold leads—they're customers who need help and are ready to hire. Higher rankings mean more of these high-intent customers find you first.
Outrank Your Competition
There's limited real estate on page one. When you rank higher, your competitors rank lower. We help you claim top positions in both the map pack and organic results, capturing traffic that would otherwise go to competitors.
Build Long-Term Business Assets
Unlike paid advertising that stops working when you stop paying, SEO builds lasting assets. A strong Google Business Profile, high-quality backlinks, and solid rankings continue delivering value long after the initial work is done.
Common questions about local seo
Most businesses see meaningful improvements within 90 days, with significant results by 6 months. Google Maps rankings often improve faster than organic rankings. The timeline depends on your starting point, competition level, and how aggressively we can pursue opportunities. We set realistic expectations upfront and provide monthly updates on progress.
Local SEO focuses on appearing in location-based searches—'plumber near me' or 'HVAC repair Minneapolis.' It emphasizes Google Business Profile optimization, local citations, and reviews. Regular SEO (national or organic SEO) focuses on ranking for broader terms without a location component. For home service businesses, local SEO delivers the highest-intent traffic.
While you can rank in Google Maps with just a Google Business Profile, a website significantly improves your rankings and conversion rate. Your website provides more information for Google to understand your business and more opportunities to convert visitors into customers. We can help with both website design and SEO.
Multi-location SEO requires a strategic approach. We optimize for each service area while maintaining consistency and avoiding duplicate content issues. This might involve location pages on your website, separate Google Business Profiles where appropriate, and targeted citation building for each area. Our Dominance tier is designed for multi-location businesses.
No reputable SEO company can guarantee specific rankings—anyone who does is either lying or using risky tactics that could get you penalized. What we can guarantee is transparent, white-hat work focused on sustainable results. We set realistic expectations and let our results speak for themselves.
Unlike paid advertising that stops immediately, SEO results decline gradually. Your rankings won't disappear overnight, but without ongoing optimization, competitors will eventually overtake you. That said, the foundational work we do—citations, GBP optimization, website improvements—provides lasting value even if you pause active SEO.
Monthly reports show everything that matters: keyword rankings, GBP insights (views, calls, clicks), website traffic, citation health, review metrics, and leads generated. We track actual business outcomes, not vanity metrics. You'll always know if your investment is paying off.
We believe our results should earn your business, not a contract. After the initial 6-month foundation period (needed to do the work properly), we operate month-to-month. Our clients stay because they see value, not because they're locked in. This keeps us accountable and aligned with your success.