Electrical work requires trust. Homeowners know that improper electrical work is dangerous, so they research electricians carefully before making a call. They're looking for licensed, experienced professionals who can handle everything from outlet repairs to full panel upgrades.
We help electricians and electrical contractors build an online presence that communicates expertise, safety, and reliability. Our SEO and web design services are tailored for the electrical trade, helping you capture both residential and commercial clients searching for qualified electrical professionals.
The marketing challenges electrical companies face
Electrical contractor marketing requires addressing unique industry factors:
Safety-Focused Buyers
Electrical work has real safety implications. Customers want to see licenses, certifications, and evidence of professionalism before trusting someone with their home's electrical system.
Residential vs. Commercial Split
Residential and commercial electrical work are different businesses with different customers. Your marketing needs to speak to homeowners needing outlet repairs AND facility managers needing major installations.
Service Range Complexity
From simple repairs to new construction wiring to EV charger installation—electricians offer dozens of services. Each needs its own SEO strategy to rank for relevant searches.
Certification Communication
Your licenses and certifications matter, but most customers don't understand what they mean. Your marketing needs to communicate expertise in terms customers understand.
How we help electrical businesses grow
Rank for Both Residential & Commercial
We create separate SEO strategies for residential and commercial keywords. 'Electrician near me' and 'commercial electrical contractor [city]' require different approaches—we handle both.
Showcase Certifications & Expertise
We prominently display your licenses, certifications, and specializations in a way that builds trust without overwhelming customers with technical jargon.
Service Pages That Rank & Convert
From panel upgrades to EV charger installation to emergency repairs—we create dedicated pages for every service you offer, optimized to rank and convert for those specific searches.
Local Citation Building
We build citations on industry-specific directories, general business directories, and local chambers of commerce—signals that help you rank higher in local search results.
Emergency Service Optimization
For electrical emergencies, you need to appear first. We optimize for urgent searches and ensure your website makes it obvious you offer 24/7 emergency service.
EV Charger Marketing
EV charger installation is a growing market. We help you capture this emerging demand with dedicated content targeting homeowners and businesses investing in electric vehicles.
How we help electrical contractors grow:
Foundation & Credibility
We audit your current presence, optimize your Google Business Profile with certifications and photos, and develop a strategy that covers both residential and commercial segments.
Website & SEO Build
We create or redesign your website with service pages for every offering, location pages for your service area, and trust signals that communicate expertise.
Rankings & Reputation
We build citations, launch review generation, and implement our full SEO strategy. You'll see rankings improve and more qualified inquiries coming in.
US electrical contracting market
of homeowners research electricians online
growth in EV charger installation searches (2023)