Homeowners dreaming of their perfect kitchen renovation or bathroom remodel start with a Google search. They're looking at Pinterest boards, reading reviews, and researching contractors long before they pick up the phone. If your home improvement company isn't visible during this research phase, you're not even in the running for their project.
We help remodeling contractors, renovation specialists, and home improvement companies capture these homeowners at the moment they're ready to transform their homes. Our SEO and web design services are built specifically for the home improvement industry, where visual portfolios and trust signals make all the difference.
The marketing challenges home improvement companies face
Home improvement marketing has unique challenges that require industry expertise:
Visual Expectations
Homeowners are inspired by HGTV and Pinterest. They expect to see beautiful before-and-after transformations and detailed project galleries. A text-heavy website won't cut it—you need visuals that inspire and convert.
In-Home Trust Factor
You're asking homeowners to let strangers into their most personal space. Building trust online is crucial. Reviews, certifications, insurance info, and professional presentation all matter more in home improvement than almost any other industry.
Seasonal Demand Swings
Spring and fall bring project rushes while winter can be slow. Your marketing needs to generate leads during peak seasons while building pipeline for slower months.
Wide Service Range
From small bathroom updates to whole-home renovations, you need to rank for dozens of different search terms. Generic SEO approaches miss the long-tail keywords where real buyers are searching.
How we help home improvement businesses grow
Rank for Remodeling Keywords
We target the specific searches homeowners use: 'kitchen remodel cost [city]', 'bathroom renovation contractor near me', 'basement finishing [city]'. Our keyword strategy covers every service you offer and every area you serve.
Before/After Galleries That Convert
Your transformations are your best sales tool. We design portfolio pages with side-by-side comparisons, project details, and the story behind each renovation. Homeowners should be able to envision their own project through your past work.
Lead Capture Optimized for Remodeling
Generic contact forms don't work for home improvement. We build consultation request systems that capture project details, budget ranges, and timelines—so you know which leads are worth pursuing before you call them back.
Target Homeowners Ready to Renovate
Not everyone searching 'bathroom ideas' is ready to hire a contractor. We focus on intent-based keywords that indicate a homeowner is in buying mode, not just browsing mode.
Review Strategy for Trust Building
Homeowners read an average of 10 reviews before trusting a home improvement contractor. We help you systematically collect reviews from happy clients and showcase them where they'll have the most impact.
Houzz, Angi & Platform Integration
Your online presence extends beyond Google. We help you optimize profiles on Houzz, Angi, HomeAdvisor, and other platforms where homeowners research contractors—creating a consistent, professional presence everywhere.
Our process for home improvement companies:
Discovery & Audit
We analyze your current online presence, photograph your best projects if needed, and research what competitors are doing. We identify the keywords and locations with the biggest opportunity for growth.
Website & Foundation
We build or redesign your website with stunning project galleries, optimized service pages, and conversion-focused lead capture. We claim and optimize all relevant business profiles and begin citation building.
Rankings & Leads
With a strong foundation, we focus on aggressive local SEO, review generation, and content that positions you as the go-to remodeler in your area. You'll see rankings climb and lead quality improve.
spent annually on home improvement in the US
of homeowners research contractors online before calling
of remodeling decisions start with a Google search