After every major storm, homeowners flood Google with searches for roofing contractors. These high-intent, urgent searches represent some of the most valuable leads in home services—if you're showing up when they search. If you're not, competitors are capturing those calls and those jobs.
We specialize in roofing contractor marketing that works year-round. Our SEO and web design services help you capture emergency storm damage calls, win competitive replacement bids, and build the reputation that generates referrals and repeat business.
The marketing challenges roofing companies face
Roofing marketing has unique challenges that require specialized approaches:
Storm-Driven Demand Spikes
After a major storm, roofing searches spike 500% or more. You need to be ranking BEFORE the storm hits—not scrambling to appear when everyone else is competing for attention.
Big Ticket Trust Issues
Roof replacements are major purchases. Homeowners are wary of storm chasers and fly-by-night operators. Your marketing needs to communicate stability, warranties, and long-term reliability.
Before/After Proof
Homeowners can't see roof quality from the ground. You need visual proof of your workmanship—before/after photos, drone footage, and documentation that shows the quality of your installations.
Financing Complexity
Many homeowners can't pay cash for a new roof. If they don't know you offer financing, they may not even call. Making financing options clear is crucial for conversion.
How we help roofing businesses grow
Storm Damage Search Capture
We optimize for storm-related searches like 'roof damage repair near me', 'storm damage roofer [city]', and 'emergency roof tarp'. When storms hit, your phone rings with urgent leads.
Before/After Galleries
We design portfolio pages that showcase your best work with before/after comparisons, drone photography, and detailed project descriptions. Homeowners see the quality before they call.
Financing Integration
We prominently feature your financing options with payment calculators and easy application processes. Removing the cost barrier means more homeowners feel comfortable reaching out.
Review & Reputation Building
In roofing, reviews combat the 'storm chaser' stigma. We implement systems that collect reviews from happy customers and display them prominently—building the trust that wins jobs.
Insurance Claim Support Marketing
Many homeowners don't know how roof insurance claims work. We create content that positions you as an expert guide through the claims process—building trust and winning jobs.
Service Area Pages
We create pages for every city and neighborhood you serve. Local searches like 'roofer in [suburb]' have less competition and higher conversion rates than generic roofing searches.
Our approach for roofing company marketing:
Storm Readiness
We optimize your Google Business Profile, ensure your website loads fast and has prominent contact options, and develop a strategy to rank for storm-related searches.
Full Website Build
We create or redesign your website with stunning project galleries, service pages, location pages, and financing integration. Your website becomes a 24/7 sales tool.
Ranking & Reputation
We build citations, launch aggressive review generation, and optimize for the keywords driving the best leads. You'll be ranking when the next storm hits.
US roofing market size
spike in roofing searches after major storms
of homeowners research roofers online before calling