The Complete Google Business Profile Optimization Guide
Your Google Business Profile is the single most important factor in showing up in Google Maps and local search. Here's how to optimize it.
Getting Started
If you haven't already, go to business.google.com and claim your listing. You'll need to verify your business, usually via postcard or phone call.
Essential Optimizations
1. Complete Every Section
Google rewards complete profiles. Fill out:
2. Choose the Right Categories
Pick the most specific primary category available. A "Plumber" should choose "Plumber" not just "Contractor."
3. Add Photos (Lots of Them)
Businesses with photos receive 42% more direction requests. Add:
4. Manage Reviews
Reviews are critical. Our recommended approach:
5. Post Weekly Updates
Google Posts keep your profile fresh. Share:
Advanced Strategies
Once you've nailed the basics, consider:
Need help optimizing your profile? Get a free audit and we'll show you exactly what to improve.