The Complete Google Business Profile Optimization Guide
Your Google Business Profile is the single most important factor in showing up in Google Maps and local search. Here's how to optimize it.
Getting Started
If you haven't already, go to business.google.com and claim your listing. You'll need to verify your business, usually via postcard or phone call.
Essential Optimizations
1. Complete Every Section
Google rewards complete profiles. Fill out:
- Business name (exactly as it appears on your signage)
- Address (or service area if you're mobile)
- Phone number
- Website
- Hours
- Business description (use keywords naturally)
- Services with descriptions
2. Choose the Right Categories
Pick the most specific primary category available. A "Plumber" should choose "Plumber" not just "Contractor."
3. Add Photos (Lots of Them)
Businesses that post photos earn more direction requests and more calls. Add:
- Logo and cover photo
- Team photos
- Work-in-progress shots
- Completed project photos
- Your truck/equipment
4. Manage Reviews
Reviews are critical. Our recommended approach:
- Ask every happy customer for a review
- Make it easy with a direct link
- Respond to every review within 24 hours
- Thank positive reviewers specifically
- Address negative reviews professionally
5. Post Weekly Updates
Google Posts keep your profile fresh. Share:
- Project highlights
- Seasonal tips
- Special offers
- Company news
Advanced Strategies
Once you've nailed the basics, consider:
- Products/services menu
- Booking integration
- Q&A section management
- Insights analysis
Need help optimizing your profile? Get a free audit and we'll show you exactly what to improve. Plumbers can also see the full playbook in our guide to SEO for plumbers.