7 Marketing Strategies That Work for HVAC Companies
HVAC is a unique industry with seasonal peaks and emergency calls. Here are marketing strategies that actually work for heating and cooling contractors.
1. Optimize for Emergency Searches
When someone's AC breaks at 2am in July, they're searching "emergency AC repair near me." Make sure you:
2. Seasonal Content Marketing
Create content around seasonal needs:
3. Maintenance Agreement Marketing
Recurring revenue is gold. Promote maintenance agreements with:
4. Local Service Ads
Google's Local Service Ads put you at the very top of search results with a "Google Guaranteed" badge. Worth the investment for most HVAC companies.
5. Review Generation System
HVAC is trust-based. Implement a systematic review request process:
6. Before/After Documentation
Show your work! Document:
7. Neighborhood Targeting
Focus your marketing on specific neighborhoods and zip codes. Homeowners in the same area often have similar HVAC systems and needs.
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